KCB Karen Masters

THE CHALLENGE Deliver comprehensive, high-end visual experiences for Kenya’s premier annual professional golf tournament across three consecutive years, ensuring strict brand consistency for tier-one corporate sponsors. *** MY ROLE Art Direction, Large-Format Print Management, Environmental Design, and Visual Campaign Strategy. *** THE EXECUTION Spearheaded the end-to-end creative lifecycle from conceptual campaign design to large-scale physical print execution. I managed the spatial branding, environmental graphics, and tournament collateral across the golf course to provide an immersive luxury experience for international players and VIP spectators alike. My focus on precision and scalable brand assets resulted in a three-year consecutive retention as the trusted creative lead for the event.