Ebee Premium

THE CHALLENGE Elevate eBee’s core e-bike lineup to tap into a premium, urban professional demographic seeking high-end sustainable transit. *** MY ROLE Art Direction, Color/Material/Finish (CMF) Strategy, and Brand Integration. *** THE EXECUTION Shifted the visual narrative away from utilitarian transit toward understated, high-end engineering. I spearheaded the design of two premium variants: a stealthy matte black and a sleek gun-metal grey. By introducing subtle matte textures juxtaposed with sharp, high-contrast safety yellow accents, we created an aesthetic that feels both elite and functional on city streets.