Enjoy Packs

THE CHALLENGE Seamlessly merge the brand identities of Enjoy and Urban Bites into a unified, high-impact packaging line for a competitive consumer potato chips market. *** MY ROLE Lead Designer, Cross-Brand Integration, Packaging Strategy, and Production Quality Control. *** THE EXECUTION Working in close collaboration with the Senior Art Director, I spearheaded the design strategy and visual architecture for this high-profile co-branding initiative. The core challenge was protecting the integrity of both established brands while creating a fresh, disruptive aesthetic for supermarket shelves. I engineered a balanced color-blocked visual system, optimized product typography, and ensured the final mechanical layouts met strict food-grade packaging print tolerances, resulting in a cohesive and high-performing retail product.