WACHIRA WINES

THE CHALLENGE Develop a premium corporate logo and bespoke wine label identity for a California-based winery, seamlessly blending premium West Coast wine heritage with distinctive cultural storytelling. *** MY ROLE Creative Direction, Packaging Design, Typography, and Print Specification. *** THE EXECUTION Spearheaded the conceptual development and premium packaging rollout for the brand's product lines. I designed a minimalist, geometric lion crest in a refined gold-foil style, communicating strength, luxury, and heritage against a matte-black texture. By prioritizing precise typography layouts and specialized print finishes, the packaging was engineered to command strong visual presence on competitive retail shelves and in direct-to-consumer digital channels.